MEDIA MIXER Questions

by Charlene SanJenko on December 9, 2009

Please give us your answers & comments on these questions.  They will be forwarded to the Media Experts prior to our next event and will help shape the content of the event.

  • Do you currently understand the best, most affordable way for your business to work with local media and which media choice(s) are the right match for your business?
  • Are you currently doing any advertising?  If yes, what?  If no, why?
  • If there was one question you could pose to local media experts, what would it be?
  • If there was an opportunity to do effective co-op advertising, would you be interested?

Looking forward to your comments – thanks!

_________________________

Charlene SanJenkoCharlene is a Creative Catalyst for Positive Change who enjoys bringing an entrepreneurial edge to social change.  Charlene’s business experience in the financial services industry, law, accounting, and as an entrepreneur have given her a unique, well-rounded perspective from which to work with clients she enjoys and projects she is passionate about.  Born and raised on the Canada’s West Coast, Charlene enjoys projects grounded in tourism and community economic development especially where collaboration and innovation are present.  Her extensive network and strong relationships allow her to manage quality, unforgettable experiences, events and excursions that Distinctly West Coast is quickly becoming known.

Related Posts:

  • No Related Posts

Tagged as: infusion

  • http://barringtonbrolly.com Joan Barrington

    I have a couple of questions.
    (i) Does each media service provider have people versed in Communications principles? It’s all well and good to sell ads/spots, etc. but as a media customer, I need advice on what is the best strategy to reach my target market.

    (ii) If the best strategy for my particular advertising requirement calls for a mix of different media (radio ads, followed or in conjunction with, newspaper ads, etc.), will someone be able to advise me? And more importantly, co-ordinate it for me so I get maximum impact for my advertising budget?

  • http://www.boardwalkmenswear.com Myles Clarke

    Most media sales people are only interested in selling the medium they offer. ie. a radio salesperson will tell you radio is the best way to reach your customers, a newspaper salesperson will tell you their newspaper is the best. Is there any truly unbiased way to really know what is the best way to reach your target market? We market on the ferries, online http://www.boardwalkmenswear.com, facebook, in the newspaper, on TV, in the sunshine coast wedding planner and are considering a radio spot. We want to get the word out there. At this point we would listen to any co-op marketing proposal. Great points Joan, both questions apply to Boardwalk as well.

  • http://www.bigpacific.com Laurie McConnell

    I often recommend multiple forms of media as appropriate and refer to others as necessary.

    Not everyone needs to be online, or understands why they would want to be there, and for those people other mediums might be a better fit. I also know and share stats for other media channels and help my customers make the best decision for their business. The last thing I want is a customer who feels browbeaten or manipulated into purchasing. That’s a very short term methodology that leads to unreasonable and disappointed expectations and negative feedback for my service and portal.

    I also promote industry participation and have done so for the 12 years I’ve been in business, regardless of the personalities on boards or committees. I do this even if it means the advertiser then has less to spend with me. I believe working to the highest good with my customers ensures my own success, and leads to work that is satisfying and meaningful for all parties.

  • http://barringtonbrolly.com Joan Barrington

    I’d want someone like Laurie on my contact list for advice/sales, regarding the most appropriate media fit for my business. It’s this kind of business ethic that puts the customer first. You may lose some money initially by recommending a combination of media services, but in the long run, guess who that customer is going to go back to, time and again….. excellent!

Previous post:

Next post: